How Sonny Bono’s Palm Springs Legacy Lives On With Film Festival

Sonny Bono’s legacy lives on, as his original idea, the Palm Springs International Film Fest, reaches new heights with Chairman Harold Matzner at the helm.

Says Matzner of Bono’s dream:

“There’s no question it was his idea,” he said. “He thought it would be good for business. I think it’s been wonderful for business. I stepped in when it was collapsing because I felt it was a wonderful way to build the Palm Springs brand throughout the world. What we developed, picking up Sonny’s dream, is probably $35 million worth of advertising value that the city gets just on direct media exposure. So, that’s what attracted me to it. And Sonny’s (death) attracted me to it. I did want to serve his vision.”

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