Palm Springs International Film Awards Announces Silvercrest as New Presenting Sponsor

The Palm Springs International Film Society has announced a new Presenting Sponsor for the Palm Springs Film Awards; Silvercrest!

Silvercrest is a Palm Springs based data and technology-focused advertising agency that serves over 200 clients. The sponsorship developed through Silvercrest and the Film Society’s collaborative partnership with Oak View Group, the owner and operator of Acrisure Arena in Palm Desert.

“Recognizing their reputation as one of the preeminent advertising and marketing firms in the Coachella Valley, we are very excited that Silvercrest will be a presenting sponsor of our Film Awards,” Festival Chairman Nachhattar Singh Chandi said in a statement. “Given Silvercrest’s expertise in bringing attention to a breadth of worthy brands, including those in the entertainment space, we look forward to collaborating with them on this partnership.”

William Rodriguez, the founder and Chief Executive Officer of Silvercrest Advertising, made the statement: “We are honored to be a part of the Palm Springs International Film Awards that celebrate the best-of-the-best in cinematic storytelling and shine a light on our local community.”

We’re excited for this new multi-year sponsorship to unfold.

The Palm Spring International Film Awards Gala will take place on Friday, January 3, 2025.